Outlier - so legit.
“Unlike most clothing companies, we are huge believers in iteration. We make pants, fit them and wear them and then make new versions. Then we do it again. And again. And again.
One of the simplest things we do is just have people jump on their bikes. One of the earliest dungaree samples looked nearly perfect when we put it on the fit model for a sampling. Visually, we’d nailed the cut; there was nothing more to do. But then we asked the model to squat and then run—it felt ok, but maybe a bit tight. So we grabbed a bike and sent him out for a spin around the block. He didn’t look too happy when he returned. This version didn’t have the gusset in it, and that was when we knew it was necessary.
So we went from what we thought was a perfect cut to start again. It took another five or six iterations before we got it looking that good again.”
Definitely planning on getting a pair of Outlier pants this fall.
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